brand toolkit
The branding toolkit brings together linear yin-yang shapes, traditional Chinese calligraphy, and the sleek simplicity of a sans-serif font, Suntory, as its main visual elements. Given that the primary target audience is younger generations, I aimed to revitalize the Suntory brand by designing various packaging concepts that incorporate illustrations and graphic styles.
concept
The packaging design with a floral pattern exudes a funky and playful vibe, while the minimalist design in the top left corner showcases a more understated elegance. In my pursuit of exploring diverse graphic styles, I created a range of designs that cater to different preferences and aesthetics.
